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But Forer had actually given each of them the same description, pulled together from newspaper horoscopes. The respondents were next asked to rate the description's accuracy out of five, with five being the most accurate. The average score at the end of it all was 4. Forer's conclusion was that descriptions of personality like horoscopes function by giving you positive or negative statements that are vague enough that they can apply to a wide audience.

For University of Wales Trinity Saint David's principal cosmology and culture lecturer Dr Nicholas Campion, it comes down to human nature — specifically our shared desire to connect to the cosmos. Dr Campion explained: "[Astrology is] appealing because it counters the other view that we are all sort of atomised individuals living in some essentially meaningless, isolated universe.

But the memes poking fun at Mercury retrograde and certain signs suggest this generation of social media users is rewriting the language of astrology to derive new meanings from it. Search for astrology memes on Instagram, and you'll be met with ,, as well as countless accounts dedicated to creating and sharing them with tens, if not hundreds, of thousands of followers.

The reason more people are engaging in astrology probably has more to do with technology than anything else, Dr Campion said. Instead of having to turn to the horoscope page in a women's magazine or go to an astrologer, if you want greater depth you can just go to Instagram," he said. Julia Kelley, who runs the astrology Instagram meme account Yourmomshoroscope, has amassed nearly 30, followers in about seven months.

The year-old said millennials and generation Z have adapted and crafted lifestyles that revolve around constant connection, but that we're also in a time where people "feel overly depressed, anxious and isolated". Because of that, people are having conversations about mental health online and astrology has become a tool that helps people find themselves, she said. But they stay for more, she said, because of astrology's ability to "provide explanations for things that happen outside of our control, and [because it] provides descriptions of emotions and character traits that may traditionally make us feel confused or isolated".

Topics: science-and-technology , planets-and-asteroids , stars , astronomy-space , internet-culture , community-and-society , australia. First posted August 09, If you have inside knowledge of a topic in the news, contact the ABC.

On the Birth of Princess Margaret and the Rise of Astrology as We Know It

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By Yasmin Jeffery. Photo: Astrologers believe Mercury's orbit impacts people's lives in various ways. Supplied: NASA.

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Indigenous Australia's connection to the stars At Western Australia's oldest observatory, nestled in the Perth hills, a project to honour Australia's oldest culture and its connection to the stars is taking shape. Photo: Dr Nick Campion said astrology is appealing because it claims our lives have meaning. Photo: Mercury's retrograde is nothing new, but the memes making fun of it are.

Supplied: Yourmomshoroscope. Photo: Countless social media accounts are dedicated to astrology.

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Photo: There are nearly , posts tagged as astrology memes on Instagram. A thoughtful and thorough mobile app redesign with a subscription option was a clear starting point, but that wasn't enough. Jaffe continued, "Our goal was to leverage our extensive industry experience — something VC-funded newcomers can't compete with - and create a customized, immersive mobile option for those passionate about deep self-examination and exploration.

The impetus behind the app redesign and premium in-app content offering was two-pronged, influenced by both internal and external factors:. Outside of its premium content, there are other improved features of the app available due to a complete overhaul of the frontend user experience and a modernized backend, completed in the summer of These include sun sign, love, career, money and health horoscopes, four types of Tarot readings, seven astrology and horoscope themed games, a yearly horoscope and a Chinese horoscope.

About Horoscope. Featured content includes personalized, positive messaging on zodiac signs, love compatibility, career, money and more. For more information, visit Astrology. Follow Astrology. Follow Horoscope.

Eugene Ranks Every Astrological Sign From Best To Worst

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